Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format

  • Image pixel dimensions of at least 1000 or larger in either height or width preferred

  • sRGB or CMYK color mode

  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)

Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.



Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

  • The image must be a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.

  • The image must not contain gratuitous or confusing additional objects.

  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.

  • Products should fill 85% or more of the image frame.

  • The full product must be in frame.

  • Backgrounds must be pure white (RGB 255,255,255).

  • The image must not contain additional text, graphics, or inset images.

  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.

  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.

  • Other products or objects are allowed to help demonstrate the use or scale of product.

  • The product and props should fill 85% or more of the image frame.

  • Cropped or close-up images are allowed.

  • Backgrounds and environments are allowed.

  • Text and demonstrative graphics are allowed.

  • Pornographic and offensive materials are not allowed.